LOU SQURE
Redefining Visibility Through Innovation
PROBLEM
As a startup, Lou Square faced significant challenges in establishing its brand and growing its social media presence from zero. Strict U.S. advertising regulations prohibited paid ads for nicotine products on major digital platforms, making it difficult to build brand awareness and attract new customers through traditional marketing channels.
SOLUTION
To navigate advertising restrictions, we launched a multi-channel strategy combining guerrilla marketing and influencer collaborations. One standout tactic was a Tesla QR code campaign, strategically parking a branded Tesla in high-traffic Miami areas to drive curiosity and website visits. Simultaneously, we partnered with influencers in the nightlife and lifestyle space to create engaging content that resonated with our audience. This approach boosted brand awareness and customer engagement without relying on paid ads.
60%
INCREASE IN WEBSITE TRAFFIC
20%
BOOST IN SOCIAL MEDIA FOLLOWERS
30%
UPLIFT IN PRODUCT SALES
Fika was the first team we brought on when we started Lou Square, and they exceeded our expectations from day one. Since traditional advertising wasn’t an option for our nicotine products, they came up with creative, out-of-the-box strategies to get our brand name out there. Their unique ideas and innovative approach helped us navigate challenges and grow our presence in ways we didn’t think were possible
Jorge
CEO
